About Chicken Road Events

Creating unforgettable immersive experiences since 2015
Our Story
Chicken Road Events began as a quirky experiment among five theater enthusiasts in a small London basement in 2015. Founders Julian Mercer and Olivia Rasmussen initially created simple murder mystery dinner parties for friends, but quickly realized they had tapped into something special when guests began requesting costume consultations and character development workshops.
The name "Chicken Road" originated from their very first event—a farm-themed mystery where the central question was a humorous take on the classic joke: "Why did the chicken cross the road?" This seemingly simple premise evolved into an elaborate narrative experience that incorporated multiple storylines, character interactions, and puzzle-solving elements.
By 2017, what started as a hobby had transformed into a full-fledged business, hosting monthly themed events in rented venues across London. Our breakthrough came when we organized a Victorian-era masquerade ball for a corporate client that garnered attention in local press. This led to partnerships with theatrical costume designers and professional actors who helped elevate our experiences to new heights.
Today, Chicken Road Events has expanded to offer a diverse range of immersive experiences, from intimate role-play gatherings to elaborate masquerade balls with hundreds of participants. Our signature Chicken Road game has evolved into multiple variations, each tailored to different themes and audiences. Throughout our growth, we've remained committed to our original mission: creating spaces where people can step outside their everyday lives and experience the transformative power of play.
Our Mission & Values
Mission
At Chicken Road Events, our mission is to create transformative experiences that empower individuals to explore new identities, forge meaningful connections, and rediscover the joy of imaginative play. We believe that stepping into another character can reveal hidden aspects of ourselves and help us develop empathy, creativity, and confidence.
Core Values
- Creativity Without Limits: We embrace unconventional ideas and encourage bold creative choices in all aspects of our work.
- Inclusivity & Accessibility: We design experiences that welcome participants of all backgrounds, abilities, and experience levels.
- Craftsmanship & Attention to Detail: From costume design to narrative development, we bring professional quality and meticulous care to every element.
- Psychological Safety: We create environments where participants feel secure enough to take emotional and creative risks.
- Sustainable Innovation: We continuously evolve our practices while maintaining environmental responsibility in our production methods.
Meet Our Team
Behind every Chicken Road experience is a dedicated team of creative professionals passionate about immersive storytelling.

Olivia Rasmussen
Creative Director & Co-Founder
With a background in experimental theater and game design, Olivia oversees the creative vision for all Chicken Road experiences. Her ability to blend narrative elements with interactive mechanics has defined our unique approach to immersive events.

Julian Mercer
Operations Director & Co-Founder
Julian brings structure to our creative chaos. With 15 years of experience in event management and a passion for role-playing games, he ensures our wildest ideas become logistically viable experiences while maintaining the highest standards of participant safety and satisfaction.

Elena Vasquez
Costume Design Lead
Elena joined Chicken Road in 2018 after a career designing for West End productions. Her expertise in period costumes and ability to create striking looks on budget constraints has transformed our visual aesthetic. She leads our costume workshop and consultation services.

Marcus Chen
Experience Designer
With a background in escape room design and interactive fiction, Marcus specializes in creating the puzzles, challenges, and game mechanics that make our events intellectually engaging. He's the mastermind behind the various iterations of our signature Chicken Road game.
Our Achievements
Over the years, Chicken Road Events has grown from a small passion project to an industry innovator. Here are some milestones we're particularly proud of:
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500+ Successful Events
From intimate gatherings of 20 to spectacular galas with 500+ participants, we've created hundreds of memorable experiences across the UK and Europe.
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"Best Immersive Experience" Award
Our 2019 "Clockwork Carnival" series won the prestigious Interactive Entertainment Award for its innovative blend of mechanical puzzles, costume elements, and narrative depth.
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Educational Partnership Program
We've developed specialized role-play experiences for schools and youth organizations, helping over 5,000 young people develop confidence, empathy, and creative problem-solving skills.
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Sustainable Production Initiative
Since 2020, we've implemented comprehensive sustainability practices, reducing our environmental footprint by 60% through costume recycling, digital materials, and eco-friendly set design.
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Community Scholarship Program
Our scholarship fund has enabled over 200 people from underrepresented communities to participate in our events, ensuring our experiences are accessible to diverse audiences.
What Our Participants Say
Chicken Road's 'Midnight in Versailles' event was unlike anything I've ever experienced. The attention to historical detail was impeccable, and the way the game mechanics were woven into the social dynamics of the court made for a night of intrigue and delight. I've attended many costume parties, but this was a true transformation.
We hired Chicken Road for our company's annual retreat, and it transformed our team dynamics in ways I never expected. Watching our usually reserved CFO enthusiastically playing the role of a swashbuckling pirate captain revealed aspects of leadership we'd never seen in the office. Months later, our team still references moments from the experience in our daily work.
The costume consultation service was worth every penny. Elena transformed my vague ideas into a stunning steampunk ensemble that made me feel incredibly confident. Throughout the event, the staff were attentive without being intrusive, gently guiding newcomers like me while allowing space for more experienced role-players to dive deep into their characters.
Glimpses of Our World
Explore moments from our past events and behind-the-scenes preparations.


Ready to Step Into Another World?
Whether you're looking to attend one of our public events, organize a private function, or explore our Chicken Road game experience, we'd love to hear from you.
Contact Us Today